Our Story

Anew Material creates plant-based coatings that eliminate VOCs, petrochemicals, and microplastics—offering safer, sustainable solutions for beauty, textiles, and more.

Founded by a former nail technician and PhD chemist, Anew is built on the belief that better materials start with a deep understanding of both the science and the people affected by it. Our team brings together world-class expertise across materials science, formulation, clinical safety, distribution, and sales in the beauty industry—spanning decades of experience in startups and global beauty companies.

Together, we bridge science and lived experiences to reinvent what everyday materials can be—healthier, sustainable, and designed for lasting impact.
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At Anew Material, we’re reimagining the future of coatings with plant-based, biodegradable technology that  Replace petroleum-based formulas—reducing contributions to the 400 million tons of greenhouse gas emissions produced annually by traditional coatings. Eliminate microplastics—using inherently biodegradable biopolymers that break down naturally. Reduce VOC exposure—with a water-based system that’s safer to manufacture and use. Minimize chemical hazards—through green chemistry and feedstocks recognized as safe by the U.S. FDA (GRAS) Read more...